Oasis StarGlobal Reach, Trusted Quality
Oasis Star General Trading LLC, based in Dubai with a footprint across the Middle East and Africa, is a leading B2B trading company that delivers premium IT, food, cosmetics, and industrial products. With a commitment to sourcing only from certified suppliers, Oasis Star ensures high-quality, authentic products reach businesses efficiently and affordably. TecHayal partnered with Oasis Star to craft a digital platform that reflects its versatile global operations, strengthens brand authority, and drives cross-sector growth through digital transformation
Introduction
Oasis Star General Trading LLC, based in Dubai with a footprint across the Middle East and Africa, is a leading B2B trading company that delivers premium IT, food, cosmetics, and industrial products. With a commitment to sourcing only from certified suppliers, Oasis Star ensures high-quality, authentic products reach businesses efficiently and affordably. TecHayal partnered with Oasis Star to craft a digital platform that reflects its versatile global operations, strengthens brand authority, and drives cross-sector growth through digital transformation
The digital transformation project for Oasis Star involved several critical challenges:
Cross-Industry Brand Positioning The website needed to reflect the company’s multi-industry expertise — from tech to food — while maintaining a unified brand identity for both regional and global audiences.
Client-Centric Navigation Each product category required dedicated, intuitive sections enabling stakeholders to easily discover relevant offerings, technical details, and partnership possibilities.
Mobile-Friendly B2B Platform With growing mobile use in Africa and the Middle East, the design needed to deliver an optimized, responsive experience for decision-makers on the move.
Our Expertise
Digital Strategy & Experience Design
- Designed a clean, scalable interface showcasing Oasis Star’s six diverse service verticals
- Integrated structured CTAs (calls to action) for lead generation across sectors
- Developed intuitive navigation paths tailored to procurement teams and partners
Global Sourcing Communication
- Highlighted the company’s certified sourcing model and logistical reliability
- Built localized, SEO-optimized product pages to enhance discoverability across regions
- Emphasized Oasis Star’s long-standing partnerships and market trust
Key Achievements
Improved Buyer Engagement
Enhanced user experience resulted in a 35% increase in inbound product inquiries, especially from new African markets.
SEO Optimization for Sector-Specific Visibility
Strategic keyword placement led to a 45% boost in organic traffic, particularly in searches related to “premium nuts exporter UAE” and “branded cosmetics distributor GCC.”
Responsive, Scalable Architecture
A fully mobile-optimized layout saw a 30% increase in mobile sessions, boosting accessibility for clients across emerging markets.
Multi-Vertical Product Clarity
Clear categorization and product storytelling improved time-on-site and increased downloads of the company’s product brochures by 60%.